In the early days of the web, HTML sites were vogue. To own a website, you needed to hire a professional web designer to build it. In most cases, they did a superb job. You’d have a great website, and everyone would be happy.
The only challenge came when you wanted to update the website. You couldn’t do it on your own. You’d either have to rehire the person who built it or some other technical person. This is because the content was embedded into the website code. This basically made website maintenance expensive and cumbersome.
Unfortunately, many website owners are still stuck in this legacy system. They have websites which they have to pay someone to maintain. This is quite redundant since there is a simpler, cheaper and smarter way.
This simpler way is through using a Content Management System (CMS) like WordPress.
A CMS is simply an application which is designed to help non-technical users to manage a website. It works by separating the technical programming from the content. The technical aspects are handled by experts and silently runs in the background. The only thing a user focuses on is adding, editing and changing content (i.e. articles, pictures, videos, etc).
The greatest advantage of a CMS is that it eliminates the cost of updating the website.
This is because you don’t need technical expertise to add, edit or remove content. Anyone can do it. Therefore, you don’t need to pay some technician to maintain your website. You can do it free of charge.
Take an example of making a website responsive. Many business owners are stuck with old HTML sites which are non-responsive. They don’t have money to pay someone to make it responsive. They also don’t have the expertise to do it themselves. They are therefore stuck with their old sites and are missing out on traffic from people with mobile devices.
A CMS like WordPress would solve such problems in a flash. This is because every CMS comes with responsive web design inbuilt into its page templates. You don’t have to tweak anything to make it responsive. You simply add your content, and it is instantly accessible across a broad spectrum of devices. A CMS basically puts the power back into your hands.
Another advantage of using a CMS is in terms of adding webpages. In traditional HTML sites, adding webpages is a pain. This is because every webpage needs to be coded individually and then linked to other pages.
This is not only cumbersome, it also makes maintaining the website difficult. To minimize the difficulty, most website owners limit the number of webpages on their website.
A CMS frees you from such restrictions. You can add as many pages as you like. This is because the content of the pages is separated from the design. Therefore, you don’t have to worry about editing dozens of pages to alter a design. To change the design, you simply edit the design template, and the change is reflected on all the pages.
Speaking of design, most CMS provide you with hundreds of sensational designs to choose from. Whatever the nature of your website, you can find the perfect design for it. Most of the designs are free of charge. A few are paid for. The best part is that the designs are constantly upgraded to reflect the latest trends. Therefore, with a CMS, you can easily keep your website looking cool, sleek and professional.
Another key advantage of a CMS is that it is extremely easy to add website components. These are sometimes referred to as widgets or plugins. Examples include shopping carts, social media buttons, Email auto-responders, slideshows and the like. In traditional HTML, adding such components is requires a lot of tweaking and fidgeting.
In a CMS like WordPress, adding such components is a breeze. This is because the platform has a specific format through which widgets and plugins are designed. Therefore, once built, they can easily slot into a website. The best part is that there are hundreds of these widgets and plugins most of which are free of charge. Therefore, whatever component you desire on your website, chances are that you can find it for free.
The second-last advantage of a CMS over an HTML site is in terms of Search Engine Optimization (SEO). We all know the importance of SEO to a website. What makes a CMS like WordPress special is that SEO is built into its design. Every aspect is built to make the website easily indexed onto search engines. Therefore, with a CMS, the amount of work you require to make your website SEO-friendly is much lower than an HTML site.
The final advantage of a CMS is in terms of cyber security. We have all heard stories of websites being hacked and consumer data stolen or destroyed. With a CMS, such scenarios are less likely. There are two major reasons for this.
First of all, a CMS like WordPress has a team of developers who are constantly upgrading its security features. These security upgrades are designed to counter the latest cyber threats. The upgrades are then included into WordPress updates which are available for free. For an HTML website owner to have such a team of security experts upgrading their website, they would need to invest a lot of money.
Secondly, most CMS offer automatic backup of the website. This comes in handy when the web server crashes or is the data is deliberately destroyed by malicious hackers. The backup ensures that the losses in such scenarios are minimal.
In a nutshell, HTML sites are a thing of the past. Owning such a website is quite redundant, given that there is a cheaper, simpler and more secure option available. This smarter option is using a CMS like WordPress. The good news is that there are plenty of HTML to WordPress conversion services available. Therefore, if you still own a traditional HTML website, you may want to have it converted to WordPress ASAP.